| |
| # | Type | Title | Auther(s)\ Publisher | Pub. Year |
|
1. |
Book
|
Introduction to advertising and promotion: An integrated marketing communications perspective
|
Belch, George E.
Belch, Michael A.
|
1993
|
|
2. |
Book
|
Advertising and promotion: an integrated marketing communications perspective
|
George E. Belch and Michael A. Belch
|
2001
|
|
3. |
Book
|
Marketing communications
|
Pelsmacker, Patrick de
Geuens, Maggie
Bergh, Joeri Van Den
|
2001
|
|
4. |
Book
|
Succesful marketing communications: a practical guide to planning and implementation
|
Ace, Cathy
|
2001
|
|
5. |
Book
|
Integrated advertising, promotion, and marketing communications
|
Clow, Kenneth E.
Baack, Donald
|
2002
|
|
6. |
Book
|
Advertising and marketing communications in the Middle East
|
Darouni, Kamal G....[et al.]
|
2002
|
|
7. |
Book
|
Convergence marketing: strategies for reaching the new hybrid consumer
|
Wind, Yoram (Jerry)
Mahajan, Vijay
Gunther, Robert E.
|
2002
|
|
8. |
Book
|
Integrated marketing communications
|
Pickton, David
Broderick, Amanda
|
2001
|
|
9. |
Book
|
Essentials of marketing communications
|
Blythe, Jim
|
2003
|
|
10. |
Book
|
Customer communications in marketing: 2001-2002
|
Wood, Gill
|
2001
|
|
11. |
Book
|
Integrated advertising, promotion, and marketing communications
|
Clow, Kenneth E.
Baack, Donald
|
2004
|
|
12. |
Book
|
Advertising, promotion, and supplemental aspects of integrated marketing communications
|
Terence A. Shimp
|
2003
|
|
13. |
Book
|
Integrated marketing communications in advertising and promotion
|
Terence A. Shimp
|
2007
|
|
14. |
Book
|
Integrated advertising, promotion and marketing communications
|
Kenneth E. Clow, Donald Baack
|
2007
|
|
15. |
Book
|
The handbook of strategic public relations & integrated communications
|
[edited by] Clarke L. Caywood
|
1997
|
|
16. |
Book
|
Integrated advertising, promotion and marketing communications
|
Kenneth E. Clow, Donald Baack
|
2014
|
|
17. |
Book
|
Marketing communications : brands, experiences and participation
|
Chris Fill
|
2013
|
|
18. |
Book
|
Creative marketing and communication: the Business Association guide
|
prepared by Susan Stratton
|
[2014]
|
|
19. |
Book
|
Integrated advertising, promotion and marketing communications
|
Kenneth E. Clow, Donald Baack
|
2016
|
|
20. |
Book
|
Integrated advertising, promotion and marketing communications
|
Kenneth E. Clow, Donald Baack
|
2022
|
|